BA (Hons) Event Management & Tourism
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COURSE OVERVIEW
BA (Hons) Event Management & Tourism
Learn to create unforgettable visitor experiences, from initial idea to delivery. Our BA (Hons) Event Management and Tourism course will ensure you understand the key elements that make experiences truly magical, whatever the size. Develop your understanding of events and tourism in diverse cultures and their impact on society and the environment. Immerse yourself in interactive, hands-on learning to gain comprehensive knowledge of planning, marketing, and successfully managing events and tourism experiences. This engaging course offers annual opportunities to explore various areas of interest.
Our core modules cover marketing, management, and professionalism, while elective modules allow customisation based on your interests and career goals. There is a strong focus on addressing industry challenges, including sustainability, technology utilisation, and entrepreneurship. You’ll be introducing, developing and professionalising your skills throughout the course to prepare for exciting industry roles. Gain confidence in applying your knowledge to diverse situations through simulations and practical exercises, building skills in planning, teamwork, collaboration, and health & safety. Participate in live event experiences, witnessing projects from concept to reality and facilitating continuous reflection and improvement.
Benefit from guest speakers and tutors from our business partnerships and strong alumni network, who share their valuable expertise. As an international course, you’ll develop cultural awareness and sensitivity through international case studies, enhancing your learning experience.
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UNIVERSITY OF HERTFORDSHIRE
Accreditation and Recognition

Association for Events Management Education (AEME)
We are a proud member of the Association for Events Management Education (AEME), which aims to promote events education in the UK and beyond. AEME serves as a voice for events education and provides valuable support by fostering the international exchange of ideas and sharing best practices.

Tourism Management Institute
Furthermore, our course is recognized by the Tourism Management Institute (TMI), and the University of Hertfordshire is a trusted partner of the Association of British Travel Agents (ASTA).


ABOUT
Success Point
Success Point in the UAE is a prestigious educational institution offering diploma, bachelor’s, and master’s programme. It partners with top global universities to provide exceptional academic content emphasizing practical learning and career growth. Established in 2015 through a collaboration between the Indian and Sharjah governments under the Patronage of the Sharjah Chamber of Commerce and the Indian Trade and Exhibition Center, the college has expanded its associations with both the Indian government and UK universities over the years
PROGRAMME STRUCTURE
BA (Hons) Event Management & Tourism
Coursework assessment may include the following activities:
Report, Essay, Poster, Video, Debate, Blog, Reflection, Portfolio, Test, Presentation
Module Title | Credits | Semesters |
---|---|---|
Academic Skills | 0 | A |
Professionalism in Events & Tourism | 30 | AB |
Designing the Visitor Experience | 15 | A |
Introduction to Tourism, Hospitality & Event Management | 15 | A |
Understanding Cultural Communities | 15 | B |
Delivering the Visitor Experience | 15 | B |
Principles of Marketing | 15 | A |
Critical Issues for Events & Tourism | 15 | B |
Module Title | Credits | Semesters |
---|---|---|
Enhancing Employability in Events & Tourism | 15 | A |
Risk Management & Security for Events | 15 | A |
Business Analytics for Events and Tourism | 15 | A |
Destination and Event Marketing Research | 15 | A |
Event Planning & Community Engagement | 15 | B |
Sustainability in Events & Tourism | 15 | B |
Tourism Passenger Transport | 15 | B |
Field Trip | 15 | B |
Cross-Cultural Management | 15 | B |
Module Title | Credits | Semesters |
---|---|---|
Live Event Project | 30 | AB |
Events-driven Tourism | 15 | A |
Destination and Visitor Attraction Management | 15 | B |
Global Tourism Planning and Development | 15 | A |
Contemporary Issues for the Events & Tourism Graduate | 15 | B |
Tourism & Social Anthropology | 15 | B |
Entrepreneurship, Innovation and Creativity | 15 | A |

PROGRAM OUTCOMES
BA (Hons) Event Management & Tourism
The University of Hertfordshire: Powering Progress for 70 Years
The University of Hertfordshire has a rich and vibrant history of higher education excellence. In 2022-23 we celebrated our 70th anniversary of powering the potential of the many students, graduates, businesses and staff who have passed through our doors. University of Hertfordshire is ranked 851 in QS World University Rankings by Top Universities and has an overall score of 4.2 stars, according to student reviews on Study portals, the best place to find out how students rate their study and living experience at universities from all over the world.
FEE STRUCTURE
BA (Hons) Event Management & Tourism
- 3 Years
- AED 40,000 – Per Year
- Tailored scholarships are available for all programmes
WHY STUDY AT
University of Hertfordshire
Whether it’s in learning, teaching, or business partnership, the University of Hertfordshire transforms bold ambition into life-changing reality. For our thriving community of more than 36,000 students from over 140 countries, that means high-quality teaching from experts engaged in ground breaking research with real-world impact. Herts is the only university to be awarded a King’s Award for Enterprise this year, recognition for how it has grown its international community, and an extensive overseas partner network delivering the University’s education.
Earn a BA (Hons) in Event Management & Tourism from the University of Hertfordshire. Build global skills in planning, hospitality & travel. Apply now!