BA (Hons) Advertising & Digital Marketing
Embrace your creativity and learn how to make it commercially viable. This Advertising and Digital Marketing course gives you a step up into this imaginative and innovative field, as you learn how to attract and engage an audience.
The digital age has changed how brands and audiences talk to each other. By learning how to captivate an audience, you’ll gain valuable experience in this cutting-edge sector. Fine-tune your creativity as you learn to appreciate what makes marketing magical, delving deep into the customer journey and how to market to them, on a global basis. Explore the ins and outs of creative advertising in the real world, and equip yourself with the knowledge, tools and resources to fully grasp the significance it has for modern businesses. Nurture your imagination with a variety of engaging and relevant modules. Embrace topics such as content creation, consumer behaviour, advertising planning and the future of marketing.
Embrace techniques to engage readers with content that draws them in and convinces them to take action. Develop specialist marketing skills such as branding, search marketing and visual marketing. Learn to think analytically, too, and you’ll have a far better grasp of what does and doesn’t work. Get to grips with real-world marketing challenges, such as sustainability and digital effectiveness, through live projects and practical assessments. Google, Hootsuite, Facebook, Linkedln, and the Certified Internet Marketer (CIM) all offer certificates that map directly to what students learn in the classroom. Embrace this course focused on the creative and communication aspects of this vibrant, engaging aspect of business.
Why study at hertfordshire?
Whether it’s in learning, teaching, or business partnership, the University of Hertfordshire transforms bold ambition into life-changing reality.
For our thriving community of more than 36,000 students from over 140 countries, that means high-quality teaching from experts engaged in ground breaking research with real-world impact.
Herts is the only university to be awarded a King’s Award for Enterprise this year, recognition for how it has grown its international community, and an extensive overseas partner network delivering the University’s education.
The University of Hertfordshire: Powering Progress for 70 Years
The University of Hertfordshire has a rich and vibrant history of higher education excellence. In 2022-23 we celebrated our 70th anniversary of powering the potential of the many students, graduates, businesses and staff who have passed through our doors.
University of Hertfordshire is ranked 851 in QS World University Rankings by Top Universities and has an overall score of 4.2 stars, according to student reviews on Study portals, the best place to find out how students rate their study and living experience at universities from all over the world.
Coursework assessment may include the following activities:
Report, Essay, Poster, Video, Debate, Blog, Reflection, Portfolio, Test, Presentation.1st Year (Level 4)
| Module Title | Credits | Semesters |
|---|---|---|
| Introduction to Marketing Communications | 15 | AB |
| Principles of Marketing (CIM) | 15 | AB |
| Understanding Data | 15 | A |
| Essential Skills in Marketing | 15 | A |
| Digital Landscape | 15 | B |
| Business Environment | 15 | A |
| Content Creation | 15 | A |
| Preparing for Professional Success | 15 | B |
2nd Year (Level 5)
| Module Title | Credits | Semesters |
|---|---|---|
| Managing People | 15 | AB |
| Consumer Behaviour | 15 | AB |
| Social Media and Social Influence | 15 | AB |
| Working With Industry | 15 | A |
| Digital Experience | 15 | B |
| Marketing Research | 15 | B |
| Campaign Insights, Analysis and Planning | 15 | B |
| Advertising Concepts and Creativity | 15 | B |
3rd Year (Level 6)
| Module Title | Credits | Semesters |
|---|---|---|
| Dissertation - Marketing | 30 | A |
| The Future of Marketing | 15 | B |
| Branding and Communications Strategy | 15 | B |
| Agency Practice and Management | 15 | B |
| Managing the Customer Journey | 15 | A |
| Digital Analytics and Social Media Monitoring | 15 | AB |
| Global Marketing | 15 | A |
BA (Hons) Advertising & Digital Marketing: Fees Structure
- 3 Years
- AED 40,000 – Per Year
- Tailored scholarships are available for all programmes
Deadline for paying tuition fees for returning students
- For returning students paying semester A, the deadline to pay the first installment is the 31st of August and 31st of December for the second installment.
- Paying after the above-mentioned deadlines will incur a 5% penalty on the remaining unsettled fees.
- In case of any unsettled fees, all enrollment certificates and requested documents by the debtor will be put on hold until all payments are settled.
- After 3 weeks from the payment deadline, if the fees are still unsettled, the debtor will be withdrawn from the University.
- Any withdrawals / suspensions requested after 31st of August of each year, refund policy shall apply strictly.
- Maximum period of voluntary suspension should not exceed one academic year.
Miscellaneous Fees
- Non-academic fees: 2,200 AED / 500 GBP
- Application fees: 2,000 AED
- Deposit fees (To be deducted from tuition fees): 5,000 AED /1100 GBP
Payment Methods
- On Campus: Cash – Certified cheque – Credit card
- Credits: Bank Deposit – Bank Transfer
Terms and Conditions
- Tuition fees can be paid over two instalments.
- Tuitions fees are subject to an annual increase of up to 15%.
- Students who received forced suspension decision as a result of Academic misconduct or Non-Academic misconduct will NOT be exempted from paying their financial dues for the whole academic year regardless of the period of the forced suspension.
Bank Information
Success Point Education LLC A/C number: 0012036966001 IBAN number: AE080410000012036966001 Sharjah Islamic Bank Main branch, Sharjah
APPLICATION
Open Enrollment
DURATION
3 Years
ATTENDANCE
Full time, On-campus
AWARDING BODY
University of Hertfordshire, UK
