BA (Hons) Advertising & Digital Marketing
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DURATION
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COURSE OVERVIEW
BA (Hons) Advertising & Digital Marketing
Embrace your creativity and learn how to make it commercially viable. This Advertising and Digital Marketing course gives you a step up into this imaginative and innovative field, as you learn how to attract and engage an audience.
The digital age has changed how brands and audiences talk to each other. By learning how to captivate an audience, you’ll gain valuable experience in this cutting-edge sector. Fine-tune your creativity as you learn to appreciate what makes marketing magical, delving deep into the customer journey and how to market to them, on a global basis. Explore the ins and outs of creative advertising in the real world, and equip yourself with the knowledge, tools and resources to fully grasp the significance it has for modern businesses. Nurture your imagination with a variety of engaging and relevant modules. Embrace topics such as content creation, consumer behaviour, advertising planning and the future of marketing.
Embrace techniques to engage readers with content that draws them in and convinces them to take action. Develop specialist marketing skills such as branding, search marketing and visual marketing. Learn to think analytically, too, and you’ll have a far better grasp of what does and doesn’t work. Get to grips with real-world marketing challenges, such as sustainability and digital effectiveness, through live projects and practical assessments. Google, Hootsuite, Facebook, Linkedln, and the Certified Internet Marketer (CIM) all offer certificates that map directly to what students learn in the classroom. Embrace this course focused on the creative and communication aspects of this vibrant, engaging aspect of business.
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UNIVERSITY OF HERTFORDSHIRE
Accreditation and Recognition
Chartered Institute of Marketing (CIM) Providing access to additional marketing learning possibilities, we are one of only four strategic University CIM partners in the UK, and Commended study center for successive years. You can earn Chartered Institute of Marketing (CIM) certification either in university or afterwards in your career. Make use of the CIM’s regional marketing club and annual pitch competition, as well as our many other professional and commercial connections.
CIPFA
EFMD
CIPD
ICAEW
CIMA
AEME
TMI
ACCA
ABOUT
Success Point
Success Point in the UAE is a prestigious educational institution offering diploma, bachelor’s, and master’s programme. It partners with top global universities to provide exceptional academic content emphasizing practical learning and career growth. Established in 2015 through a collaboration between the Indian and Sharjah governments under the Patronage of the Sharjah Chamber of Commerce and the Indian Trade and Exhibition Center, the college has expanded its associations with both the Indian government and UK universities over the years
PROGRAMME STRUCTURE
BA (Hons) Advertising & Digital Marketing
Coursework assessment may include the following activities:
Report, Essay, Poster, Video, Debate, Blog, Reflection, Portfolio, Test, Presentation
| Module Title | Credits | Semesters |
|---|---|---|
| Introduction to Marketing Communications | 15 | AB |
| Principles of Marketing (CIM) | 15 | AB |
| Understanding Data | 15 | A |
| Essential Skills in Marketing | 15 | A |
| Digital Landscape | 15 | B |
| Business Environment | 15 | A |
| Content Creation | 15 | A |
| Preparing for Professional Success | 15 | B |
| Module Title | Credits | Semesters |
|---|---|---|
| Managing People | 15 | AB |
| Consumer Behaviour | 15 | AB |
| Social Media and Social Influence | 15 | AB |
| Working With Industry | 15 | A |
| Digital Experience | 15 | B |
| Marketing Research | 15 | B |
| Campaign Insights, Analysis and Planning | 15 | B |
| Advertising Concepts and Creativity | 15 | B |
| Module Title | Credits | Semesters |
|---|---|---|
| Dissertation - Marketing | 30 | A |
| The Future of Marketing | 15 | B |
| Branding and Communications Strategy | 15 | B |
| Agency Practice and Management | 15 | B |
| Managing the Customer Journey | 15 | A |
| Digital Analytics and Social Media Monitoring | 15 | AB |
| Global Marketing | 15 | A |
PROGRAM OUTCOMES
BA (Hons) Advertising & Digital Marketing
The University of Hertfordshire: Powering Progress for 70 Years
The University of Hertfordshire has a rich and vibrant history of higher education excellence. In 2022-23 we celebrated our 70th anniversary of powering the potential of the many students, graduates, businesses and staff who have passed through our doors.
University of Hertfordshire is ranked 851 in QS World University Rankings by Top Universities and has an overall score of 4.2 stars, according to student reviews on Study portals, the best place to find out how students rate their study and living experience at universities from all over the world.
FEE STRUCTURE
BA (Hons) Advertising & Digital Marketing
- 3 Years
- AED 40,000 – Per Year
- Tailored scholarships are available for all programmes
WHY STUDY AT
University of Hertfordshire
Whether it’s in learning, teaching, or business partnership, the University of Hertfordshire transforms bold ambition into life-changing reality.
For our thriving community of more than 36,000 students from over 140 countries, that means high-quality teaching from experts engaged in ground breaking research with real-world impact.
Herts is the only university to be awarded a King’s Award for Enterprise this year, recognition for how it has grown its international community, and an extensive overseas partner network delivering the University’s education.
Study BA (Hons) Advertising & Digital Marketing at the University of Hertfordshire. Gain real-world skills in branding, SEO, social media, and digital strategy. Apply now!