MSc in Strategic Marketing


MSc in Strategic Marketing


Program Structure


Stage One (MSc in Strategic Marketing)

Level 7 Diploma in Strategic Marketing – 120 Credits

  • Course directionContemporary Issues and Principles of Marketing
  • Course direction Consumer Behavior and Market Communications
  • Course direction Digital and Social Media Marketing
  • Course direction Contemporary Challenges and Strategic Marketing
  • Course direction Strategic Brand Management
  • Course direction Marketing Research Project

Stage Two (MSc in Strategic Marketing)

Consultancy Project Report – 60 Credits

Duration and Delivery

MSc in Strategic Marketing will be completed in two stages and the classes are delivered online through virtual live sessions. Also, recorded video content is provided to help the students to learn the concepts well. The duration of stage one will be six months.

In stage two, the students will develop a Consultancy Project Report involving proposal development and final project writing. In the end, the students will have to provide realistic and practical solutions to the business challenges that are relevant in their program-specific area. Our efficient faculties will guide the students in their project development through virtual or direct interactions. The second stage of the program will take one academic term of 15 weeks. It can also be completed in two academic terms on a part-time basis.

Entry Requirements

To join this program, the following entry requirements are considered when deciding in your application:

If you are a mature learner and do not meet the specified criteria, you can agree to join via the special entry route.

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