MSc in Strategic Marketing
Stage One (MSc in Strategic Marketing)
Level 7 Diploma in Strategic Marketing – 120 Credits
- Contemporary Issues and Principles of Marketing
- Consumer Behavior and Market Communications
- Digital and Social Media Marketing
- Contemporary Challenges and Strategic Marketing
- Strategic Brand Management
- Marketing Research Project
Stage Two (MSc in Strategic Marketing)
Consultancy Project Report – 60 Credits
Duration and Delivery
MSc in Strategic Marketing will be completed in two stages and the classes are delivered online through virtual live sessions. Also, recorded video content is provided to help the students to learn the concepts well. The duration of stage one will be six months.
In stage two, the students will develop a Consultancy Project Report involving proposal development and final project writing. In the end, the students will have to provide realistic and practical solutions to the business challenges that are relevant in their program-specific area. Our efficient faculties will guide the students in their project development through virtual or direct interactions. The second stage of the program will take one academic term of 15 weeks. It can also be completed in two academic terms on a part-time basis.
To join this program, the following entry requirements are considered when deciding in your application:
- Bachelor’s degree or Equivalent
- 3 years’ work experience
If you are a mature learner and do not meet the specified criteria, you can agree to join via the special entry route.