MSc in Strategic Marketing
Stage One (MSc in Strategic Marketing)
Level 7 Diploma in Strategic Marketing – 120 Credits
- Contemporary Issues and Principles of Marketing
- Consumer Behavior and Market Communications
- Digital and Social Media Marketing
- Contemporary Challenges and Strategic Marketing
- Strategic Brand Management
- Marketing Research Project
Stage Two (MSc in Strategic Marketing)
Consultancy Project Report – 60 Credits
Duration and Delivery
This program is largely delivered online through virtual live sessions and recorded video content enabling you to learn the concepts well. Stage one is scheduled for 6 months.
Stage two requires students to develop a Consultancy Project Report involving proposal development and final project writing. At the end of the project, you will have delivered a practical and realistic solution to a business challenge in a program-specific area you are familiar with. The project will be mentored by our experts with whom you will engage in direct or virtual interactions. This exercise will take one academic term of 15 weeks or two academic terms on a part-time basis.
To join this program, the following entry requirements are considered when deciding in your application:
- Bachelor’s degree or Equivalent
- 3 years’ work experience
If you are a mature learner and do not meet the specified criteria, you can agree to join via the special entry route.