MSc in Strategic Marketing | Success Point College

MSc in Strategic Marketing

MSc in Strategic Marketing

Program Structure

Stage One (MSc in Strategic Marketing)

Level 7 Diploma in Strategic Marketing – 120 Credits

  • Course directionContemporary Issues and Principles of Marketing
  • Course direction Consumer Behavior and Market Communications
  • Course direction Digital and Social Media Marketing
  • Course direction Contemporary Challenges and Strategic Marketing
  • Course direction Strategic Brand Management
  • Course direction Marketing Research Project

Stage Two (MSc in Strategic Marketing)

Consultancy Project Report – 60 Credits

Duration and Delivery

This program is largely delivered online through virtual live sessions and recorded video content enabling you to learn the concepts well. Stage one is scheduled for 6 months.

Stage two requires students to develop a Consultancy Project Report involving proposal development and final project writing. At the end of the project, you will have delivered a practical and realistic solution to a business challenge in a program-specific area you are familiar with. The project will be mentored by our experts with whom you will engage in direct or virtual interactions. This exercise will take one academic term of 15 weeks or two academic terms on a part-time basis.

Entry Requirements

To join this program, the following entry requirements are considered when deciding in your application:

If you are a mature learner and do not meet the specified criteria, you can agree to join via the special entry route.

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